Copyright 2019. All rights reserved ART for The World

Promotion 2019

From November 2019, INTERDEPEDENCE will participate in more than 20 film festivals all over the world and will be distributed by the EBU (European Broadcasting Union) to public service broadcasters throughout Europe. The Swiss Direction of Development and Cooperation/Ministry of Foreign Affairs will participate actively to promote this film project around the world, together with all the partners of INTERDEPEDENCE that will have access free of charge to the films to distribute in their own circuits. Moreover, during 2020-2021, the films will be distributed by ART for The World in universities, NGO network, social media, in-flight screenings, museums, cultural institutions, its partners circuits, etc. Presentations of the films will be planned on the five continents, together with supporting workshops, dialogues and educational activities.

Distribution 2020 - 2021

2019 - 2020: Film Festivals, TV Channels, Universities, Museums, NGO networks, Social Media, etc.,

Presentations of the films will be planned on the five continents, together with supporting workshops, dialogues and educational activities. In order to prepare the distribution in 2020, the promotion of Interdependence will start in the fall 2019. By end of the year, the attention of the main opinion-makers and the media will be sought in order to prepare for passage to the phase of distribution. Delivery of the long feature film and short singles will be at the end of September 2019.

In order to reach the widest possibly audience, the EBU, the world's largest alliance of public service media, will be distributing the film to broadcasters across Europe. The EBU represents 116 media organisations in 56 countries and its Members operate nearly 2,000 television and radio channels alongside numerous online platforms. Apart from the planned distribution globally through film festivals, cinemas, TV and screenings at various official venues, other channels will also used such as social media, internet, in-flight screenings, cultural institutions. A general audience of any age or cultural background is the target audience. For this reason, television will be the principal hinge of the distribution strategy to reach millions of viewers globally. Television is the only channel enabled to reach the entire world public opinion.

TV Channels

 

A general audience of any age or cultural background is the target audience. For this reason, television will be the principal hinge of the distribution strategy to reach millions of viewers globally. Television is the only channel enabled to reach the entire world public opinion.

The European Broadcasting Union (EBU/Eurovision) with its 75 active members from 56 countries in and around Europe and 45 associate members around the world is the confirmed Media Partner of Interdependence. 

The number of viewers depends on the degree of coverage of single television stations, their current programming (repetitions, time of day, screening of single films and/or long-feature film etc.) and the availability of televisions for target groups and final beneficiaries (minimum 5,000,000 viewers - note that usually the number of viewers per television set is higher in the countries of the Southern hemisphere as opposed to Northern). Recording TV screenings will also allow repeat screenings on a local level.

Sustainability

In parallel to the above-described phases in 2019-2020, distribution of the film will continue on a global scale. The UN and its Agencies, all partners, sponsors and producers of the 11 short films and the long feature (ap- prox.1h40) will receive free of charge all the necessary copyrights to continue the distributional strategy individually. They will be able to introduce the films to their own network in education and awareness-raising projects. For exemple, the Swiss Direction of Development and Cooperation will distribute in its own channels all over the world through the Swiss Embassies, the OCDE’s contacts, the UN’s SDG program in the schools, the academies, the NGOs and to the stakholders of Climate Change.

Estimated results

 

The film anthology Interdependence will play a role due to its unique nature of cooperation between various stakeholders in the field of climate change. The effects of the high visibility of these short films production can induce multiplying effects and position the project as a great example for cross-sectional cooperation and awareness in the field of climate change education with global reach of 25,000,000 viewers by 2021 (estimation).